Two sides to every home buyer

The Logical side

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• What is the size of the house?
• Does the number of bedrooms and baths make it desirable for a big family or only a person or two? 
• What about the neighborhood?
• Is it a suburban setting near schools and parks or is it more urban near shops and transportation?
• What about stairs? Does it have lots of stairs that might appeal to a younger more active buyer or is it all on one floor that an older buyer might appreciate?
• Is the décor modern or traditional?
• Is it move in ready or does it need work? 

All of those questions are LOGICAL  and should predict who the typical buyer might be, but there are two sides to every home purchase. Most buyers start out with the same logical questions I asked.  They mentally list all of the features they want (usually more than they can afford) and go to see the homes that meet their basic needs.

The Emotional Side

The other side of the coin is their EMOTIONAL needs – that is much harder to predict. I saw many buyers being blown away by the homeowner’s decorating or by the gorgeous views of the property. I heard buyers say they were reminded that someone they loved had a home similar to this house.  Sometimes buyers fell in love with a house that had a feature (a fireplace, a pool, a bonus room) that they did not even know they wanted.   

Some analytical buyers cared about the price and only the price. Some buyers wanted to avoid the hassle of remodeling and others wanted to put their own stamp on anything they bought. I remember one buyer saying this was a neighborhood they had wanted to live in for the past 50 years and now that they could afford a 5 bedroom colonial in this area they were going to buy it, even if was only for a short term.

How can you stage your home to appeal to both logic and emotions? 

Concentrate on what everyone wants. Make it look super clean, spacious, and well cared for.  Get rid of clutter and overcrowding. Take out some of the stuff that is very personal to you and your family. Keep is simple and let the buyer be able to picture himself living there. 

But if you are on a golf course, feel free to leave your clubs somewhere they can be seen.  If you are in a big house near a school, show some signs of neat children. If the kitchen is gorgeous, leave out a plate of fresh cookies so buyers will linger there. Sometimes it is the sizzle that sells the steak.

Let’s talk about your home! Email Barbara or Daina today!